Woolrich by Serving the People — Projects — Lucien Smith Archive

Campaign photograph for the Woolrich by Serving the People collection — Ryan McGinley / Woolrich by STP

January 2023

Woolrich by Serving the People

Brand collaborator through Serving the People

Smith’s Serving the People collaborated with Woolrich on an archive-inspired workwear capsule, bringing in Fergus Purcell to create the partnership’s logo.

Office — collection release nss — collection release

Red and black checked scarf from the Woolrich by Serving the People collection — Woolrich by STP / via nss

Orange beanie from the Woolrich by Serving the People collection — Woolrich by STP / via nss

Orange overshirt from the Woolrich by Serving the People collection — Woolrich by STP / via nss

Orange down jacket from the Woolrich by Serving the People collection — Woolrich by STP / via nss

Grey and black patterned coveralls from the Woolrich by Serving the People collection — Woolrich by STP / via nss

Red and black checked quarter-zip top from the Woolrich by Serving the People collection — Woolrich by STP / via nss